Having developed over more than 20 years, the China International Hardware Show (CIHS) has witnessed the transformation and upgrading of the Chinese hardware industry, establishing itself as a professional and influential international brand exhibition in the hardware sector. In 2024, the organizers are confident about the event, with the recruitment of exhibitors proceeding meticulously and efficiently. The promotional efforts are well-targeted and progressing vigorously, increasing the expectations of exhibitors and buyers alike. It is anticipated that the 21st CIHS, to be held from October 21 to 23 at the Shanghai New International Expo Centre, will create even greater value.

Exhibitor Recruitment in Full Swing

As a barometer and weathervane of the hardware industry, CIHS showcases the vibrant and competitive nature of the sector. Under the precise coordination and active planning of the organizers, the recruitment for CIHS 2024 is proceeding smoothly and meticulously. Renowned domestic and international companies are eagerly signing up to participate, highlighting the magnetic appeal of this brand exhibition.

CIHS 2024 is planned to cover an area of 120,000 square meters, with potential adjustments based on registration levels. The exhibition categories will encompass the entire hardware industry chain, with a strong emphasis on hand tools, power tools and accessories, fasteners, locks, security products and accessories, construction hardware, home hardware, gardening products, and processing and manufacturing equipment. Hand tools, power tools, and accessories will be located in Halls E1-E7, construction hardware and fasteners in Hall W1, and locks and security doors in Hall W2. The recruitment process is currently ongoing.

According to the organizers' data, there is an increasing trend of registrations from international hardware brands from Germany, Italy, Taiwan, India, Pakistan, Japan, Canada, Vietnam, and other countries and regions. Additionally, domestic hardware industry giants are showing heightened enthusiasm for participating in the exhibition.

Domestic tool companies that have registered include Wenling Weili, Great Wall Precision, Jiangsu Hongbao, Jiangsu Jiejie, Hangzhou Greatstar, Lin'an Tool, Jiangsu Hongshun, Hebei Zhongbo, Ningbo Jinding, Dalian Far East, Shanghai Simei, Bada Electromechanical, Little Sun Abrasives, Zhejiang Wild Bull, Zhejiang Huafeng, Zhejiang Rongcheng, Tiangong International, Feida Group, Jiangsu Fengtai, Danyang Huachang, Fangda Holdings, Chongqing Hongyuan, Sichuan Foreign Trade, Bosi Tools, Zhejiang Pride, Chongqing Ruiwudi, Yongkang Wenkeco, and Zhejiang Dongya.

Lock companies include Yantai Sanhuan, Guangdong Mingmen, Kaidis, Deschmann, Looock Technology, Huitailong, Zhejiang Zhongli, Kunshan General, WIOCHI, Guangdong Sakura, Jianzi Lock, Meihua Lock, Flying Lock World, Wangli Security, Philips, Yajie Hardware, Jinlei Lock, Yijia Security, Wushi Lock, Reilish Lock, Wenzhou Golden Key, Meco, Wangtong, Changhao Lock, Shield Safe, Beidou Lock, Greeve, Yuefeng Intelligent, Wenzhou Keli, Oude Door Control, Jixin Lock Cylinder, Bull Group, Wanjia Group, Zhongzheng Lock, Yanger Lock, Jindian Atom, and more.

Construction hardware companies include Meide, Lingyun Sword, Longquan Sword, Huajian Metal, Kenixon, Zhejiang Tiankai, Hebei Tianfeng, and Hebei Motu.

Several major hardware industry clusters and local industry associations have also organized group registrations, including China's Hardware Capital (Yongkang), China's Tool Hardware (Screwdriver) Industry Base (Jiande), China's Tool Industry Base (Jinhua), China's Tool Hardware Production Base (Lin'an), China's Hardware Products Industry Base (Xiaolan), China's Wire Mesh Capital (Anping), China's Malleable Iron Industry Base (Taigu), China's Padlock Industry Base (Pujiang), China's Hardware Nail Industry Base (Longyao), as well as Shandong Hardware Scales, Danyang Superhard Materials, and Danbei Hardware Tools.

Intensive Promotional Efforts

The organizers reveal that CIHS 2024 has already partnered with over 30 domestic hardware professional media outlets for promotional cooperation, including China Manufacturing Network, Hardware Procurement Network, Chinese Screw Network, Mingqilu, Screws and Machinery, Dongfang Famous Cabinet, Standard Parts Directory, Fastener Yellow Pages, Jiahui Media, Fastener Directory, Power Tool Accessories Reference, Instrumentation Business Information, and more. Additionally, from February to September this year, CIHS 2024 has distributed over 500,000 promotional materials and tickets at nearly 60 domestic and international industry trade shows, inviting exhibitors and visitors. Furthermore, CIHS 2024 has distributed nearly 300,000 promotional materials to over 100 large hardware and building material markets nationwide, inviting merchants to visit, exhibit, and purchase. The distribution has covered key areas such as Jiangsu, Zhejiang, Shanghai, Guangdong, Hebei, Shandong, Henan, Hunan, Anhui, and Fujian. Besides, the organizers continue to invite local trade associations from major domestic hardware production regions to organize group visits and procurement.

To facilitate precise production and sales matching for exhibitors and buyers, this year the organizers will increase efforts to enhance the exposure of participating companies through various online and offline methods, creating more market opportunities. The organizers state that CIHS 2024 will continue to strengthen the official website, official WeChat account, and authoritative industry media for intensive promotional efforts. They will also utilize multiple online platforms for video placements, event planning, and live broadcasts to disseminate cutting-edge information about the exhibition services. Currently, the organizers have launched short video promotions on platforms like Douyin, Toutiao, Video Account, Xigua Video, and Xiaohongshu. Additionally, CIHS 2024 continues to establish partnerships with industrial procurement platforms such as JD Industrial Products and Amazon China, planning related activities at the exhibition site.

While vigorously tapping into the domestic market, CIHS 2024 is also actively exploring overseas markets. At the International Hardware Fair in Cologne, Germany, held in March this year, the organizers, China National Hardware Association and Koelnmesse, promoted CIHS 2024 extensively through activities, exchanges, and exhibitions. The organizers are also leveraging regular overseas media resources to attract international professional visitors to understand and engage with the exhibiting companies, facilitating negotiations and procurement. Additionally, through social media platforms like Facebook and LinkedIn, the CIHS official accounts are regularly posting to attract international audiences to learn about and visit the exhibition, increasing its exposure.

The organizers also mention that CIHS 2024 will continue close communication with relevant institutions in Australia, Russia, Argentina, Germany, Malaysia, Turkey, Japan, and other countries to provide a wealth of company and visitor resources for the exhibition. Moreover, CIHS 2024 will continue to invite multinational retail giants such as Lowe's, Kingfisher, Home Depot, B&Q, OBI, Adeo, Carrefour Global Sourcing, and others to participate. Additionally, the exhibition will actively invite renowned companies like Mitsubishi Heavy Industries, Bosch, Saint-Gobain Group, Würth, Geberit, Hilti, Grainger, and NVC Lighting to visit, offering a diverse platform for display and trade exchanges for both supply and demand sides.

Furthermore, CIHS 2024's lock exhibition will continue to shine. The organizers have already established contact with trade associations or key customers from the USA, South Korea, Japan, Canada, Malaysia, India, Brunei, Sri Lanka, Mexico, Hong Kong, and Taiwan to discuss procurement and organize related matchmaking activities on-site.

Continual Release of Exhibition Value

Over the past 20 years, CIHS has progressed steadfastly, with its core mission unchanged, continually releasing its value. CIHS 2024 will adhere to the philosophy of "trade, communication, and friendship," intensifying efforts in exhibitor recruitment, promotion, procurement matchmaking, event discussions, and comprehensive services like setup, registration, on-site service, and reporting. It will continue to enhance the "technology and market orientation" position. The exhibition will further support the "China International Building Hardware and Fasteners Exhibition" and the "China International Lock and Security Door Products Exhibition," continue nurturing upstream and downstream products like "small machinery" and "doors," promote organic integration and innovation of existing categories, and increase the number of exhibitors from countries along the "Belt and Road." Advocating for "green and low carbon," the organizers will intensify promotion efforts, aiming for a sustained growth of professional buyers, fostering multi-win integration, and enhancing interaction among major industrial clusters and upstream and downstream industries, striving to elevate CIHS into a world-class hardware professional exhibition.